Sleep Medicine Trends has various pieces of collateral that are created over the months prior to the event. All pieces, from small USB cases to large easel signs and digital content to printed pieces, all needed a consistent voice to maintain the brand.
This event happens once per year, and for a few years in a row has taken place in the same location. A new brand was needed for the new year, but it had to be unique and different in order to set the current year apart from previous years that used similar photos and content.
Prior events focused on location imagery, so the 2017 year focused more on Aztec-style patterns and borders synonymous to the region instead. Bold colors and serifs kept a high energy across all collateral. The patterns were easily manipulated to work in multiple ways, depending on the space available, to keep a consistent look and feel regardless of the medium. The bold graphics even worked well with a unique die-cut thank you card, creating an interesting and striking layered effect that hopefully makes recipients feel appreciated for their participation in the event.